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HIGH IMPACT
Retail Sales
Retail Sales
Are Americans still spending? Consumption is about two thirds of the US economy, so this is a direct health check.
Released by
US Census Bureau
Frequency
Once a month
GMT+7 · US summer time
19:30 GMT+7
GMT+7 · US winter time
20:30 GMT+7
Calendar rule: Around the middle of the month, 8:30 a.m. New York time.
A statistical estimate from FRED's source data series, with the model's real error when run back over history. No internal forecast, and no number set by hand.
Next release in2026-11-17 at 20:30 Vietnam time (GMT+7)
Model estimate0.55%68% confidence interval: -0.54% → 1.64%
Previous (actual)0.77%2026-09-01
Market expectation—not yet on the ForexFactory calendar this week
Probabilities, calculated from the historical error distribution of this model itself
This is a statistical estimate from public data, not an internal forecast and not a trading recommendation. Every step can be repeated: take the series from FRED, apply the formula above, and calculate the error over the stated window.
// SCENARIOS
3 scenarios when the data comes out
These describe the usual impact channels, not predictions. The same result can still produce opposite reactions in two different phases of the cycle.
Comes in ABOVE the market forecast
What it means
The US consumer is still strong. Consumption is about two thirds of the economy, so this is a direct growth signal.
How the market usually reacts
The dollar is usually supported. There is a reverse pattern worth knowing: when the market is hoping for Fed cuts, very strong data is read as bad news for stocks.
Symbols · direction by mechanism, measured range
XAUUSD▼~0.57%DXY▲~0.18%US500▲
Comes in AS the market forecast
What it means
It confirms the current pace of consumption, with no change in policy expectations.
How the market usually reacts
A short move. The market turns to the control group, the part that feeds directly into GDP.
Symbols · direction by mechanism, measured range
XAUUSD•DXY•US500•
Comes in BELOW the market forecast
What it means
Consumption is slowing. If it repeats for several months, this is one of the early signs of recession.
How the market usually reacts
The dollar usually weakens, and gold is supported through expectations that the Fed will have to ease.
Symbols · direction by mechanism, measured range
XAUUSD▲~0.57%DXY▼~0.18%US500▼
The arrow is the direction by mechanism — derived from the chain data → rate expectations → the dollar, not a prediction. The percentage is the measured range in the release hour over the past 24 months, not where price will go. This mechanism still fails often, especially when the secondary numbers in the same release point in opposite directions.
// RANGE
How much each symbol moves in the release hour
Not ranked by feel. Each sensitivity level below is the measured ratio between the release-hour range and the range of the same hour on normal days.
DXYSLIGHTLY SENSITIVE
Chỉ số đô la Mỹ
Typical range in the release hour0.18%
Release hour0.18%
Normal hour0.13%
Times the normal hour
1.3×
80% of cases below
0.25%
Largest measured
0.32%
Measurements
25
A clear reaction, but usually shorter than for NFP and CPI.
XAUUSDALMOST UNCHANGED
Vàng
Typical range in the release hour0.57%
Release hour0.57%
Normal hour0.51%
Times the normal hour
1.1×
80% of cases below
0.7%
Largest measured
1.44%
Measurements
26
Moderately sensitive. The effect goes through growth expectations before reaching rates, so it is more indirect than CPI.
Measured over 24 tháng gần nhất: take the 1-hour candle containing the exact release time, calculate its high–low range, then compare it with the median range of the same hour on days without news. It is compared with the same hour rather than the daily average, because 19:30 Vietnam time (GMT+7) is already when the US session opens. Source: FRED · lịch công bố chính thức · Yahoo Finance · nến 1 giờ. These are past measurements, not a prediction of the next range.
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Total retail revenue for the month. The release also has a core version that excludes autos, because auto sales are large and volatile enough to distort the headline number.
Why this release is strong
Consumption is the main engine of the US economy. Weak retail sales for several months in a row are one of the early signs of recession, and then the market starts pricing in Fed rate cuts.
// MECHANISM
From the number to the gold price, through which steps
A description of the mechanism, along with why it often does not play out.
Strong retail sales → a healthy economy → the Fed is in no hurry to cut rates → the dollar is supported. But there is a reverse pattern: very strong retail sales at a time when the market is hoping for rate cuts are read as bad news for stocks — the same number, 2 readings, depending on the phase.
// READING_THE_NUMBERS
The numbers in the release
A release rarely has just one number, and the headline number is not always the most important one.
Retail Sales m/m
Total sales versus the previous month.
Core Retail Sales
Excludes autos. This number reflects the consumption trend more closely.
Control group
Also excludes gasoline, building materials and food services. This is the part that feeds directly into GDP.
// TRAPS
Where people often lose money around this release
!
Not adjusted for prices
The data is in dollars, not adjusted for inflation. Sales can rise simply because prices rose, not because people bought more.
!
Seasonal factors
The year-end shopping season and big sales events make the data jump with the calendar rather than with economic health.
// WITH_A_BOT
If you are running an EA during this window
Medium. Worth noting when it falls in the same week as CPI, because then one week has two to three high-volatility days in a row.
DinexSpace's EAs do not read the news calendar themselves. Each EA publishes its trading hours on its page; switching it on or off around news is the operator's manual decision.
// FAQ
Frequently asked questions
How do retail sales affect gold?+
Through the interest-rate channel: strong retail sales reinforce the case for keeping rates high, which supports the dollar and usually puts pressure on gold. The impact is smaller than CPI and NFP.
Why are there several versions of retail sales?+
Because autos and gasoline are large in value and swing strongly for their own reasons. Removing them shows the underlying consumption trend more cleanly.
// READ_TOGETHER
Releases often read together
These releases belong to the same story; reading one alone easily leads to the wrong conclusion.
Knowing the release times helps you avoid bad windows. But when to enter and where to stop out still need a set of rules. See the economic cycle clock for the wider context.